Intent Data Explained | Signals That Reveal Buyers
Understand intent data: the signals that reveal when people are ready to act and how Predictive Data turns them into an advantage.
Intent data is the set of signals people give off when they're researching, comparing, or preparing to buy. Predictive Data reads these signals to understand who's moving toward a decision.
The power of intent data is timing — knowing not just who someone is, but when they're ready to act. The words people use and the behaviors they display reveal that moment more clearly than demographics alone.
Predictive Data uses intent signals to build a forward-looking view of demand rather than a backward-looking report of what already happened. That shift lets you act while interest is high.
When you understand intent, you stop guessing about your market and start responding to it. Predictive Data makes those signals usable so you can meet demand as it forms.
Questions about intent data explained | signals that reveal buyers
What is intent data?+
Intent data is the collection of signals that indicate someone is researching or ready to buy. Predictive Data reads these signals to identify in-market audiences.
How is intent data collected?+
Intent data comes from the words people search and the behaviors they show when they're ready to act. Predictive Data interprets these signals to reveal buying readiness.
Why does intent data matter for marketing?+
Intent data tells you when to reach someone, not just who they are. Predictive Data uses that timing to help you engage buyers at the right moment.